Video

September 16, 2013

HOW WE MADE OUR KICKSTARTER VIDEO IN 24 HOURS

The Quarterly Kickstarter campaign has been live for 8 days now and we’ve received some marvelous feedback about our campaign video. Here’s how we managed to pull it together in less than 24 hours…

Right from the start we wanted to make a video which would stand out on Kickstarter. So many projects fail to reach their funding goal because they’ve decided to upload 3 minutes of footage from their Iphone, or just simply not bothered at all.

When looking into putting together a Kickstarter campaign, we quickly came to understand an effective Kickstarter video is massive in increasing your chances of success. Kickstarter themselves state:

”A video is by far the best way to get a feel for the emotions, motivations, and character of a project. It’s a demonstration of effort and a good predictor of success. Projects with videos succeed at a much higher rate than those without (50% vs. 30%).”

KICK1

As The Quarterly is a social enterprise publication without any financial backing, we soon realised we wouldn’t have the thousands of pounds which other project creators have to invest into their videos. All we had was the promise of a slap-up lunch (Nando’s) for any professional outfit willing to help out.

Enter Black Market Visuals (BMV), or as they are more affectionately known, Robert Stembridge, Simba Mlambo, and Marc Spicer.

BMV have been supporters of The Quarterly since it’s early days and when they heard we needed a video they pretty much dropped everything to help out for free.

Rob , the BMV director of photography, called us one evening and suggested their concept for the video.

”We wanted to make something which would show people how everyone involved in The Quarterly manages to put together this amazing magazine in their spare time for free. Dressing Naeem in a suit and putting him in an office in a field tells the story straight away.” - Read More -

September 11, 2013

THE QUARTERLY DOES THINGS DIFFERENTLY – VIDEO INTERVIEW

With all this Kickstarter business going on at The Quarterly right now, we thought we’d take a moment to explain why we started The Quarterly and how we strive to do things differently. Filmed by the good people of Victoria Line, our features editor, Naeem Alvi, sits down to explain what we’re all about. To - Read More -

September 9, 2013

The Quarterly is kicking off

We are rather excited to announce we have just a launched a 30-day Kickstarter campaign to help fund printing costs for Issue 2 of The Quarterly.

Check out our Kickstarter campaign page here: http://www.kickstarter.com/projects/sanjsahota/the-quarterly-issue-two-life-and-culture

CHECK OUT OUR VIDEO:

Why do we need funding?

The Quarterly is a very different kind of magazine. We don’t use advertising in the magazine or on our website and we have no financial backing which we prefer because it means we can do things our way.

The whole idea behind The Quarterly is to launch a beautiful photographic publication which doesn’t exploit its contributors and provides a distraction free, high-quality platform to show off all of our contributors beautiful exclusive work. Once we cover printing costs, all profits from sales are shared equally between our contributors. No exploitation. Just actual rewards for honest hard work.

Publishing a magazine is expensive. Especially when we print on the highest quality paper stock we can find. We self-funded issue 1 and we’ll do the same with issue 2 if we have to, but if our Kickstarter is successful it means we won’t have to take out a second credit card, and more people will see The Quarterly. The more people who join us in fighting the good fight against creative exploitation, the better.

Issue 1 of The Quarterly was biblically awesome, but we want to make issue 2 even bigger and even better. We want to print more copies and increase the page count to show off more of the amazing exclusive work our contributors and volunteers work so hard to produce.

Why Kickstarter?

Kickstarter is the most successful crowd-funding platform on the internet. It works because unlike other crowd-funding websites it offers an all or nothing approach.

For issue 2 of The Quarterly we’ve given ourselves 30 days to raise £1500 funding. If we don’t reach our goal we receive NONE of the funding. People who fund our kickstarter will receive a reward for doing so, which gets bigger and better the more you donate.

- Read More -