The Quarterly Kickstarter campaign has been live for 8 days now and we’ve received some marvelous feedback about our campaign video. Here’s how we managed to pull it together in less than 24 hours…
Right from the start we wanted to make a video which would stand out on Kickstarter. So many projects fail to reach their funding goal because they’ve decided to upload 3 minutes of footage from their Iphone, or just simply not bothered at all.
When looking into putting together a Kickstarter campaign, we quickly came to understand an effective Kickstarter video is massive in increasing your chances of success. Kickstarter themselves state:
”A video is by far the best way to get a feel for the emotions, motivations, and character of a project. It’s a demonstration of effort and a good predictor of success. Projects with videos succeed at a much higher rate than those without (50% vs. 30%).”
As The Quarterly is a social enterprise publication without any financial backing, we soon realised we wouldn’t have the thousands of pounds which other project creators have to invest into their videos. All we had was the promise of a slap-up lunch (Nando’s) for any professional outfit willing to help out.
Enter Black Market Visuals (BMV), or as they are more affectionately known, Robert Stembridge, Simba Mlambo, and Marc Spicer.
BMV have been supporters of The Quarterly since it’s early days and when they heard we needed a video they pretty much dropped everything to help out for free.
Rob , the BMV director of photography, called us one evening and suggested their concept for the video.
”We wanted to make something which would show people how everyone involved in The Quarterly manages to put together this amazing magazine in their spare time for free. Dressing Naeem in a suit and putting him in an office in a field tells the story straight away.” - Read More -