The Quarterly Kickstarter campaign has been live for 8 days now and we’ve received some marvelous feedback about our campaign video. Here’s how we managed to pull it together in less than 24 hours…
Right from the start we wanted to make a video which would stand out on Kickstarter. So many projects fail to reach their funding goal because they’ve decided to upload 3 minutes of footage from their Iphone, or just simply not bothered at all.
When looking into putting together a Kickstarter campaign, we quickly came to understand an effective Kickstarter video is massive in increasing your chances of success. Kickstarter themselves state:
”A video is by far the best way to get a feel for the emotions, motivations, and character of a project. It’s a demonstration of effort and a good predictor of success. Projects with videos succeed at a much higher rate than those without (50% vs. 30%).”
As The Quarterly is a social enterprise publication without any financial backing, we soon realised we wouldn’t have the thousands of pounds which other project creators have to invest into their videos. All we had was the promise of a slap-up lunch (Nando’s) for any professional outfit willing to help out.
Enter Black Market Visuals (BMV), or as they are more affectionately known, Robert Stembridge, Simba Mlambo, and Marc Spicer.
BMV have been supporters of The Quarterly since it’s early days and when they heard we needed a video they pretty much dropped everything to help out for free.
Rob , the BMV director of photography, called us one evening and suggested their concept for the video.
”We wanted to make something which would show people how everyone involved in The Quarterly manages to put together this amazing magazine in their spare time for free. Dressing Naeem in a suit and putting him in an office in a field tells the story straight away.”
Having seen some work from BMV in the past we were confident they could deliver something special so that evening Naeem packed his bags and drove to BMV headquarters in the fast-paced media hub that is Farnham, Surrey.
”Although it’s shifting, Kickstarter is still quite America-centric so we wanted to play up the British gentleman angle. Having Naeem do things while he’s talking like making a cup of tea, or looking at a horse really holds the viewers attention so you can really hammer the message home without making it boring.”
The next morning after loading up Rob’s ‘extremely-fit-for-purpose’ vehicle (see above) the team made their way to a farm even deeper in the countryside and got straight to work.
After some initial trouble carrying the desk across some horse-filled fields, everything went very smoothly and the shoot was wrapped within two hours, leaving plenty of time for lunch before Naeem drove back to the safety of Oxford and BMV got down to editing the video.
”So many Kickstarter Videos you see fail to get the message across and hold peoples attention so it was a new challenge to make something like this but we’re happy with the end result. You don’t need thousands of pounds to put together a decent Kickstarter video. You just need an idea, the right people and a lot of enthusiasm.”
Black Market Visuals specialise in putting together short professional edits on demand. They don’t really believe in online marketing but prefer to work on word of mouth. To get in touch with the boys just drop us an email or leave a comment on this blog and we’ll send you their details.
Thanks to everyone who has shared, liked, or even funded The Quarterly Kickstarter so far. We’ve still got a long way to go but we’re over the first hurdle.
BMV. YOU ARE EPIC.